HELLO & WELCOME
I'm a London-based Marketing and Digital consultant . . .
But don't let that put you off. After more than 20 years working at a senior level in marketing and digital development (25+ overall) - across a range of exciting, complex and often challenging commercial, agency and non-profit environments - I have the experience, insight, knowledge and the hands-on skills needed to help steer your marketing strategy, digital offering or your entire organisation in fresh, new directions.
I can help in other ways too. Trouble-shooting problem areas. Transforming tired brands or lacklustre campaigns. Breathing new life into 'stale' agency or supplier relationships. Or simply getting your marketing and digital projects back on track.
I thrive on a challenge. Appreciate the opportunity to help. And, above all, I enjoy making a difference.
AGILE MINDSET
An open, honest and more collaborative approach
When wholesale change seems like the only option left, think again. Most things are fixable. It often just takes a degree of flexibility, the right set of skills and a calm, practical and solution-focused approach to turn things around.
While I can't deliver the impossible - and it's wise to be very wary of the many 'snake-oil' salesmen and digital marketing 'gurus' who promise the moon on a stick, no matter how polished their pitch - I always aim to deliver the best, most cost-effective and media-neutral solutions possible, on time and on budget.
I am 100% transparent about what I do and am happy to explain my methods, tools and any potential risks along the way. Similarly, I have no qualms about stepping aside, if I believe that others - maybe a sector expert, a specialist agency or a trusted supplier - can add greater value, improved results or deliver a better outcome. Collaboration makes magic happen.
SKILLS & EXPERIENCE
Summary
Specialisms : Marketing Strategy, Digital Development, Charity and Non-Profit Sector (incl. Ad Grants), Paid and Organic Search, e-Commerce Optimisation, Media Planning/Buying, Project Management (PRINCE2 Agile Practitioner), Site Monetisation, and Content Production.
Brands : Dennis Publishing, PriceRunner, ValueClick (now Conversant), Royal Society for Public Health, Simply Media, BT Retail, Chartered Trading Standards Institute, AMV BBDO, ANL/Loot and abcaz (more details below, including archived visuals and company information).
In Depth : You can read more about my experience, and the projects I have led, in the following section. Please note, as some corporate details are confidential, access is restricted (but you can request a password below).
CONTACT ME
Getting in touch
If you'd like more information about me or my work, want to discuss a future project or assignment - or even if you just want some objective and impartial advice on anything else - please don't hesitate to get in touch.